Yeah in the end it did but at the time when I got off the phone to him I burst into tears – it’s the first and only interview that’s ever happened with. I thought I’d really failed. It meant so much to me because they were one of the first overtly spiritual hardcore punk bands and those two things mean the world to me. Reading the interview back though I realised it was awesome!
AM: I love that reflection of how you might not realise it in the moment but then you type it up afterwards and awesome stuff comes out, it speaks a lot about the person, it speaks a lot about your talent to get that kind of thing out of them. I like when people say ‘I’ve never told anyone else before but…’ and then they tell you.
That makes your heart stop a little and you’re like ‘hell yeah!’
I wanted to clarify, is writing your sole work that you do?
AM: Yeah I’ve done it full-time since June 2009. Up until October 2010 I was doing a bunch of copywriting and web project management, client management stuff for a small business called Native Digital. I was doing that as well as journalism so I wasn’t fully concentrating on journalism. Since October last year my full energy has gone into pitching, researching, interviewing and writing – it was a real shift in my mindset because it wasn’t just me plugging away trying to get my name out someone else [Nick Crocker] was investing time, energy and to a certain extent their reputation in introducing me to other people. We’d have weekly updates and they’d really just push me with each passing day to make sure that I was getting better—more connecting, pitching harder and pushing harder. That was the real shift for me in 2009.
Since the start of last year Nick and I started this pitching spread sheet where every time I pitched any kind of article to anyone – it could be an album review or a feature story – I’d track it in a Google Docs spread sheet so we could both see what was going on and what the response was and what stories were worth to me in a money sense. That was a business management strategy that Nick employed to get me to be more accountable for my actions so that I could see on a daily basis what I have on, what I’ve earned and I can see how it’s changed between now and six months ago. If I look back from now to Feb 2010 the changes are just ridiculous. I was totally green back then in terms of the stories I was pitching and the relationship I had with editors. Now it’s at a much more advanced level because I have those systems in place and I’m accountable and keep pushing harder. That relationship with Nick has been a massive part of why I am where I am.
I’ve had a few conversations with Nick where he has encouraged me. I remember our first chat he asked me why I hadn’t started a blog yet. I told him I was waiting for this or for that and he told me there will never be a perfect time and to just start doing it.
AM: He is incredible in that way. He’s started several businesses, he has that entrepreneurial spirit in him obviously but he even applies all that stuff to non-business things. He had this blog called Way Cool Jnr for a couple of years that he used to push his ideas about the music industry just for the hell of it. He wasn’t getting paid for it, it was for free. It became one of the most popular music blogs in Australia for some time. I took over editing it last year and I did it for a while but I stopped that recently because I can’t give it the time it needs which is a shame. That brand, that blog called Way Cool Jnr had a good name for itself and it just shows you can start a blog and it can have an impact even if it’s not for a business purpose. I have my own blog which I’ve had for a couple of years and it was cool to have that inbuilt audience from Way Cool Jnr.
What do you think is one of the biggest issues facing freelance journalists in Australia now?
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